Overshooting and undershooting
It took many years before the product really took off, but by 1971, eight years after the Yakult Ladies had been formed, sales reached 15 million bottles per day in Japan. Shirota's mantra of "healthy gut, long life" began to be repeated by mothers to their children, for whom the idea of eating fermented products for health became as normal as eating vegetables.
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The best use of conferences is to find people who like similar problems
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